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How To Choose A Pillow

Learn the secrets from the leading experts on how to choose a pillow that’s right for you. There is no one right pillow that works for everyone. The best way to choose the right pillow yourself is to truly understand your needs. Here at VJ Pillow we will walk you through the easiest way to identify what kind of pillow do I need by asking questions of you. The answer to that question is always the pillow that will provide you the best night’s sleep possible.

You can find this out by just answering the three criteria questions that we have designed.

Seeing the questions will give you insight on how to find the right pillow. Just answer the next two set of questions and we will guide you the best choices in pillows that meet your needs.

We will not ask for your email or name, just multiple choice questions. If you don’t want to answer just use the quick links below this line to jump where you want to go in this article.

What Pillow Is Best For Me Quiz:



What position do you sleep in? Do you get hot or stay cool?

How To Choose A Pillow?

Selecting the right pillow is something we often do not put enough time into, especially when you consider we spent about one third of our day sleeping on it.

The perfect pillow for you can improve your sleep quality dramatically, and the wrong pillow can do the opposite.

Choosing the wrong pillow can cause issues like headaches, neck pain, shoulder and arm numbness and respiratory issues.

Our guide will help you to make your sure you are sleeping on the correct pillow for your sleep position.


How To Choose A Pillow For Side Sleepers?

If you sleep on your side, you require a pillow that can adjust and support your body.

You need to find a pillow that will conform to the shape of your neck, filling in the gap between your ear and outer shoulder.

The reason your body needs this is because your head needs to be high enough to align with your spine.

Memory foam is suitable for many sleep styles, but it is especially ideal for a side sleeper.

Alternatively, you can use other adaptable pillows such as a high quality down pillow.

How To Choose A Pillow For Back Sleepers

A thinner pillow is required for the person that sleeps on their back.  This is so that the head does not tilt too far forward.

A thick pillow that raises the head too much would mean that your spine is not aligned with your neck, which can cause muscle problems.

The perfect back sleeper pillow won’t raise the neck, but will sufficiently support the head so that it remains level with the spine.[1]

Back sleepers should steer clear of soft, synthetic pillows and instead try ones made of memory foam, down or buckwheat.

There are many variations in these pillow types, and it is especially important to choose one that is supportive.

If you are a combination sleeper and have more than one sleeping styles, you may want to buy a pillow that keeps you comfortable in your dominant sleeping positions.

How To Choose A  Pillow That’s Perfect For Stomach Sleepers

If you sleep on your stomach you may have found that sometimes it is best to sleep without a pillow at all. This is actually often the best type of sleep for a stomach sleeper.

Thick pillows will malign your spinal cord, but if you are looking to stomach sleep with a pillow, it is advised you choose the thinnest pillow you can find.

You might want to look at our best picks for stomach sleeper pillows if you are on the look out for buying a new one.

People With Allergies Such As Asthma

Allergy proof pillow covers are very common, but the core pillow is the most important part to protect you from dust mites.

Some materials such as such as lamb’s wool are naturally hypoallergenic, however pillows with synthetic anti-bacterial and anti-fungal fillings are becoming increasingly popular to protect from spores who like to take up residence in pillows.

Especially Tall Or Petite

It is easy to think of pillows as a standard size, but the pillow should be proportionate to the size of your body.

A petite person will require a thinner pillow than a tall person.

A comfortable thin pillow for a petite person will not raise the head high enough for a person who is a foot taller.

It is important to test a pillow before opening it to see how high it raises your neck in your sleeping position.

Other comments:

There are several key factors in getting the best night’s sleep and the right quality pillow is one of them

Buying the best pillow is an investment in your health and one you should feel good about, seeing that you spend one-third of your life sleeping.

Your personal pillow picks:

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Your personal pillow picks:

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Product Reviews:

Flalivi Cervical Pillow

If you are looking for great support for you head and neck then please read this review of the Flalivi Cervical Pillow.

This unique pillow supports side, back, and stomach sleeping positions and answer what pillow is best for me.

This is an amazing memory foam pillow and has some great features that we will cover in the full review below.

Here is the list of the Flalivi advertised features to review first then we will dive into our expert review.

Advertised Features:

  • Ergonomic designed tightly support the head, neck and shoulders, and evenly distribute the pressure on the head and shoulders, reducing the burden on the body.
  • Core is made of 100% memory foam
  • Super soft and breathable
  • Slow rebound it’s shape within a few seconds
  • Pillowcase is made of 38% bamboo fiber and 62% polyester fiber
  • Proven contour design perfectly supports and aligns your head, neck, shoulder, and back. The slope keeps your head from rolling out of a stable position.
  • Provides excellent air-permeability .Washable, soft and breathable pillow case
  • Note, a new memory foam pillow may have a bit of odor, which is not harmful to the human body. You can put it in a ventilated place for 2-4 days before use.


This pillow preforms as advertised and offers great support for you head, neck and shoulders.

Our sleep subjects were impressed with this pillow’s ability to keep your head in position throughout the night.

The memory foam is awesome and provides a soft cushion that your head.


Our sleep subjects were split on this area as some felt this pillow slept cool, while some of our hottest sleepers felt a little too warm with this pillow.


This pillows has a lot of users and the majority of people really love this pillow.

My only concern is that some of our sleep subject said this pillow slept a little on the warm side for them.

This company offers free returns so it’s a risk free opportunity to try this pillow out for yourself.


  • Memory foam
  • Great support for head, neck and shoulders
  • Ventilated pillow
  • Free Returns


  • Some users said this pillow sleeps on the warm size

Buying Advice For What Type Of Pillow Is The Best:

This is an easy question to answer as the best pillow is the pillow that best works for you.

How to choose a pillow the best way is read the top reviews (like you have on here). This cuts down our work tremendously and narrow it down to the top one or two.

Order a pillow that offers free returns or trial period so that its risk free as you must try out a pillow for a couple of weeks to ensure it’s going to work for you.


Coisum Back Sleeper Cervical Pillow

The Coisum is definitely a specialty pillow made for back sleeper who have neck and shoulder issues.

This pillow can also be used for small side sleepers, but during our testing of this product we found this is really best for back sleepers with neck and shoulder issues.

First things let’s review the Coisum advertised features before we talk about our expert review.

Advertised Features:

  • Medium Hardness Memory Foam
  • Made of 60 density high-quality memory foam to keep it FIRM ENOUGH to SUPPORT YOUR HEAD & NECK
  • For Back sleepers and smaller size side sleepers
  • The hole-inside was designed to cradle your head for optimal support, it will reduce the pressure of the back of skull when you sleep on back.
  • When you sleep on side, please sleep on one of the wings, allowing the cutout under the wing fit the curve of your shoulder, and support your head
  • Slow rebound inner memory foam
  • Breathable pillow case
  • No harmful chemicals used in this memory


How To Choose A Pillow Expert Review:

During our testing we came to the conclusion this is a specialty pillow build for people who have neck and shoulder issues.

We did have some of our sleep subjects that have those type of issues and felt like this pillow did offer ample support and alignment better than a traditional pillow.

The memory foam is firm yet comfortable and cradles your head, while keeping if from moving while you sleep.

Overall Conclusion:

Great pillow that delivers on support and alignment as advertised. The pillow has two different heights available as you just have to turn the pillow around.

We did have some sleep subjects that felt the pillow slept a bit warm, which is typical of memory foam pillows that don’t infuse a gel substance or other cooling methods.

If you are a hot sleeper we recommend that you look at some of the other models above that offer cooling technology as you will be happier.


  • Best for back sleepers with neck / shoulder issues
  • Offers great support and alignment for head and neck
  • Memory foam slow to rebound
  • Cradles neck and head - reduces movement in night
  • Two different heights - just turn pillow around
  • Medium firmness
  • Free Returns


  • Some sleep subjects felt is slept hot
  • Didn't work well for all side sleepers
  • Only medium firmness

Buying Advice On How To Choose A Pillow For Sleeping.

How to choose a pillow for sleeping is simple if you follow our criteria that we built into the questions that led you to your personal picks we made.

This Coisum pillow is a great pillow if you fit in the group that this pillow as designed to help.

Coisum offers free returns so this is a risk free venture in deciding what kind of pillow I should buy questions.


Mkicesky Contour Memory Foam

The Mkiceky is a contour memory foam pillow ergonomically designed to support your neck and shoulders while you sleep.

This pillow is rich in features and score well among our sleep subjects.

First, we will review the Mkicesky advertised features then we will present our expert findings of this pillow.

Advertised Features:

  • Ergonomically designed to for neck and shoulders Contoured shape promotes proper alignment
  • Ultra Comfortable Memory Foam:
  • Suitable Size: Mkicesky bed pillow 24*13.8*2.5/4.3in (61*35*6.5/11 cm)
  • Perfect for different sleeping postures like sleeping on your back, side, perfected by us for a night’s rest. Please measure the distance from the base of the neck to the outside tip of the humerus bone to make sure the size suit you proper.
  • May help with snoring
  • Washable, soft a nd breathable pillow case

Our Expert Review:

This is another specialty pillow designed for back, side, and stomach sleepers who have neck, back or shoulder issues.

Mkicesky does a great job of making these contour pillow fit your body well as they provide the instructions to take measurements of your body to ensure you buy the correct size pillow.

Our sleep subjects were well please with the support and alignment this pillow provided throughout the night.

The memory foam is comfortable and slept well for the majority of our sleep subjects.

There were a few hot sleepers that felt this pillow was too warm for them. This is common among hot sleeper when using memory foam pillows that are not equipped with cooling gel or other cooling technology.


  • Memory foam
  • Great support for head, neck and shoulders
  • 4 sizes - 3 colors
  • Back, Side, & Stomach Sleepers
  • Free Returns


  • Some sleep subjects felt is slept hot

How To Choose My Pillow Buying Advice:

This pillow is designed especially for people with neck, back or shoulder issues.

The fact the they get you to measure your body to order the correct size indicates a good scientific process, which produces great results as our sleep subjects found out.

Premium Cervical Neck Pillow For Pain Relief Sleeping – Bamboo Charcoal Memory Foam:

This pillow is almost identical to the other cervical pillows on this list as far as shape and comfort goes, but there is one major difference.

That being this pillow is made from bamboo charcoal memory foam, which adds some amazing benefits.

Our sleep subject stated that his pillow best answered what pillow is best for me.

The biggest benefit being the cooling technology this pillow offers is a must for hot sleepers, read on to get the full details.

Let’s take a look at the Premium Cervical Neck Pillow advertised features first, then our expert review next.

Advertised Features:

  • Amazing orthopedic pillow by CushionCare!
  • Our premium PATENT Pending revolutionary bed pillow has a ventilated bamboo charcoal memory foam core
  • Highest-quality memory foam, boasting a high-density ventilated bamboo charcoal foam core that rebounds quickly compared to other memory foam pillows
  • Plus, this high-tech, temperature sensitive foam adjusts to your body’s heat and weight to provide just the right amount of support while keeping you cool and comfortable.
  • These pillows also have unique armrests to cushion and support your shoulders.
  • Inner cover is hypoallergenic and dust mite-proof so that it is safe for you and everyone in your family.
  • Included a free sutera sleeping mask

Our Expert Review:

If you have read the other reviews on this page you know that some of our sleep subjects are hot sleepers and have had issues with other contour memory foam pillows.

That is not the case with this bamboo charcoal memory pillow as the cooling technology of this pillow is great at keeping you cool.

The memory foam is soft yet supportive and provide proper alignment of your head, neck and shoulders.


If you are looking to try one of these memory foam contour pillows this is the first one I would recommend you try first.

This pillow received high marks from all our sleep subjects in the areas of comfort, support, coolness and quality.


  • Bamboo Charcoal Memory foam
  • Great support for head, neck and shoulders
  • Great for HOT Sleepers - cooling technology that works
    Back, Side, & Stomach Sleepers
    Free Returns

How To Pick A Pillow Buying Advice:

When giving people advice on how to select a pillow we always recommend answering the questions above and narrowing down your choices quickly.

By VJ Pillows doing the leg work this gives you the top selections based on your wants and needs.

As for this pillow this company offers free returns which is why I recommend you give this a try as this is a risk free opportunity to see if this is the right pillow for me.

Elviros Cervical Memory Foam Pillow

This is an excellent pillow for combination sleepers and why is made our list of top choices in this how to choose a pillow article.

This pillow works well for back, stomach and side sleeping and therefore a great choice for combination sleepers who rotate their positions throughout their sleep cycle.


Support being a critical element in the design of a pillow that will help with neck pain. I loved the support that this pillow gave my head and neck.

I did wake up feeling refreshed and my neck wasn’t stiff in the morning. It did take me a few nights to get use to this pillow.

Being summer time I did crank the air conditioning down a little. I usually sleep at 68 degrees Fahrenheit, but I did bump it down to 66 after the first night as the pillow felt a littler warmer than I like.

If you are not a hot sleeper then this pillow might be a choice for in the best pillow for neck arthritis search.


Supporting different sleeping positions is where this pillow rocks. It has a truly amazing design with its contours that allow you to place your arms in comfortable places.

I don’t sleep on my stomach but I did try it out to see how it felt. Wow, I was amazed at the feel.

It supports side, stomach, back and side sleepers offering support for each position.


They do state that materials are chemical free for better health.


The pillow case is removable and washable meeting my criteria of easy to clean.

The pillow case felt soft and was easy to sleep on. I tried putting a regular pillow case on for extra protection for the pillow but I felt it got in the way of functionality.


I did not find any trial period listed when I purchased this pillow. It does state free returns on the Amazon listing, and this is an important feature to look for when asking how to choose a pillow.

I would be sure to check this when ordering to ensure this is still the case. This was another minor strike against this pillow knocking it down to the second place position in this review of best pillow for neck arthritis.


This is a good second choice overall. If you are a stomach sleeper who sleeps with their arms wrapped around the pillow, this might be for you.

The major concern for me was it slept a little warmer than the EPABO therefore taking second place in this best pillow for neck arthritis race.

Remember if you choose this pillow make sure of the current return policy before hand.

Belly Sleep Cool Gel Memory Foam Pillow For Stomach And Back Sleepers

This specialty pillow is recommended for stomach and back sleepers who enjoy or need a very think pillow.

It performed well in our testing as you can read our full review below.

This Belly Gel pillow answer the question what pillow is best for me the stomach sleeper

This pillow stands out for anyone looking for a thin hypoallergenic pillow design.

Here Are The Belly Gel Advertised Features:

  • Offer spinal support for stomach sleepers
  • The Belly Sleep Bed Pillow is a flat, thin pillow that was designed and made with the needs of tummy sleepers in mind.
  • Curved edges reduce head and neck rotation
  • Moisture wicking case
  • Machine washable cover
  • Hypoallergenic memory foam
  • Pillow is only 2.5” H
  • Cooling gel-infused pillow
  • Soft but firm

Our Expert Review:

I am a thin pillow person who likes a flat thin, supportive, yet soft feeling pillow that keep me cool at night.

With that description there is not a lot of pillow to fill that bill.

So I was pleasantly surprised when we tested the Belly Gel pillow out.

Support & Comfort:

This pillow targets back and stomach sleepers who require a thin pillow.

With that in mind not all of our sleep subjects opted in for this test. We had to find some sleeper who want this type of pillow to write a fair review.

Our Findings:

This pillow offers superior support and alignment for stomach and back sleeper who wants a thin pillow.

The pillow is firm yet soft feeling and we were all thrilled with the cooling capability of this pillow.

Belly Gel height was perfect and this is a great think pillow.

The only issue I have is the company doesn’t offer free returns or a trial period. Now that doesn’t take away from the fact its a great pillow.

However, it hard to for me to recommend this pillow if you cannot test drive it risk free.


  • Great memory foam thin pillow
  • Great for back and stomach sleepers
  • Cooling technology works great - sleeps cool
  • Provides great support for head & neck


  • No free trial or free returns offered - check current policy before ordering

Which Pillow Is Best For Me Buying Advice:

This was a great pillow and scored well in all area with our sleep subjects.

The only issue we have with this pillow is the company doesn’t offer free returns or a trial period.

So this is not a risk free venture and you should check current return policy before ordering.

At VJ Pillow we want to advice our readers to sleep test the pillow risk free.

Sleep Artisan Side Sleeper Pillow For Neck & Shoulders

This Sleep Artisan latex pillow is packed full of benefits and features that anyone would enjoy.

Although this pillow is geared towards side sleepers our sleep subjects reports it works great for back sleeping as well.

We are doing to review Sleep Artisan advertised list of features first, then present of our expert review.


Advertised Features:

  • HANDMADE IN AMERICA – Curved side sleeper pillows are made in California with natural latex
  • ADJUSTABLE FIRMNESS – Personalize your head positioning, spine alignment, neck, and shoulders by unzipping the cover to adjust the firmness of your pillow. Your pillow is filled with natural latex which provides superior orthopedic support.
  • Natural latex offers superior pressure relief
  • COMFORTABLE, COOL, & HYPOALLERGENIC – Natural latex is dust mite resistant, allergy resistant, and inhospitable to bed bugs.
  • 3 YEAR WARRANTY – Rest easy. Your pillow includes our hassle-free 30 day trial. Your pillow is also backed by our 3-year manufacturers’ warranty.

Our Expert Review:

The Sleep Artisan tested very well among our sleep subjects receiving high marks in comfort, support, alignment coolness, and also beneficial to allergy sufferers.

The comfort of this latex pillow is just amazing, it’s soft yet provides great support and keeps your spine aligned.

The firmness is adjustable by the using by simply unzipping the cover and removing or adding more fill to get to your desired level of support needed.

This is a huge benefit that is provided by Sleep Artisan design, making this pillow customizable by the sleeper

Our sleep subjects appreciated the ability to dial in their pillow to their desire level of comfort and is why this pillow score such high marks.


This pillow is great a keeping you cool at night and this is a big deal for people that normally sleep hot.


The natural latex is dust mite and allergy resistant and inhospitable to bed bugs.

Allergy sufferers know how beneficial a latex pillows are and this pillow is made of high quality latex.

Our sleep subjects who have allergies were impressed with this pillow’s design and quality.


There is something to be said for a company that stands behind their products.

Sleep Artisan is a great company that offers a 3-year warranty and provides a 30-day hassle free trial.

So this is a risk free opportunity to test sleep this great pillow and see for yourself the benefits of latex.

This Sleep Artisan answer the question what pillow is best for me the side sleeper.



  • Natural Latex
  • 100% certified organic cotton cover
  • Hypoallergenic - great for allergy sufferers
  • Made for side sleepers
  • Sleeps cool
  • Free Returns / 30-day risk free trial /3-year warranty

Buying advice for what kind of pillow do I need.

This Sleep Artisan is a specialty pillow made for side sleepers and add in the fact it’s made out of latex and organic cotton makes it great for allergy sufferers as well.

With the 30-day risk risk free trial, free returns and a 3-year warranty to boot this is truly a risk free opportunity to test sleep this great pillow.

Malouf Z Shoulder Carboncool

The Malouf Z Shoulder carboncool pillow is made specifically for side sleepers along with the cooling technology makes for the perfect pillow.

The benefits of the carbon are amazing and you will be surprised when you read our full review.

Let’s review the Malouf Z Shoulder Pillow advertised features;

Advertised Features:

  • Infused with activated carbon and phase change material for constant temperature regulation
  • Activated carbon infused in the foam creates pathways that move heat away from the head and neck
  • Surface coated with OMNIPHASE phase change material, an advanced cooling technology that continuously absorbs and dissipates heat
  • Shoulder cutout designed specifically for side sleepers; soft, supportive memory foam
  • Removable TENCEL cover has superior moisture-management properties to create optimal sleeping temperatures; 5-year U. S. s high-quality construction

Our Expert Review:

This is a great pillow for hot side sleepers. The activated charcoal has cooling properties that makes this pillow sleep cool.

Comfort & Support:

Our sleep subjects all agreed and gave this pillow high marks for comfort and support.

The side sleeping subjects where impressed with with the feel of the pillow and the alignment it gave in the side sleeping position.

We actually had a couple of sleep subject use this pillow for the back sleeping position as well by just turning the should cutout to the top of the pillow.

30-Day Free Trial

Malouf is a great company that stands behind their products by offering a 30-day free trial along with free returns and a 3-year warranty.

This makes trying out this pillow a risk free opportunity answering the question what pillow is best for me.

Pros: How To Choose A Pillow – Look At The Pros

  • Natural Latex
  • 100% certified organic cotton cover
  • Hypoallergenic - great for allergy sufferers
  • Made for side sleepers
  • Sleeps cool
  • Free Returns / 30-day risk free trial /3-year warranty

Here is my buying advice on how to find the right pillow.  If you took are short quiz and was led to your pillow choices that is a good first step.

In doing so this saves you a lot of time and legwork and that is what we are here to do.

You must test a pillow for a couple of weeks to ensure it works for you and having this 30-day free trial with this pillow make purchasing this risk free.

100% Talalay Latex Pillow With GOTS Certified Organic Cotton Cover

This is the best pillow for any one who has allergies as the pillow is 100% latex and also comes with a GOTS certified organic cotton cover.

This fantastic pillow has a lot to offer in the way of benefits and features.

Let review the Talalay Latex Pillow advertised features before we hear what our experts reviewer had to say about this pillow.

Advertised Features:

  • 100% Talalay Latex Pillow
  • Hyper-responsive latex delivers superior support and gentle contouring for the head and neck
  • Alignment for every type of sleeper.
  • 100% PURE NATURAL LATEX and contains no memory foam, no synthetic latex or chemicals.
  • Plush-soft lofty support with its bounce back effect to always retain its pillow form
  • Resistant to mildew and dust mites
  • Allergen-Free
  • Pinhole Design for Cooling
  • Includes 100% Premium GOTS Certified Organic Cotton Pillow Cover


Our Expert Review:

This pillow scored very high among our sleep subjects. The subjects with allergies were very happy to test this 100% latex pillow with the organic cotton cover.


The comfort of this pillow was amazing as the pillow seemed to cushion yet form to our head and necks.

This latex pillow proved superior support and alignment and provided a great night sleep.


All sleep subjects were pleasantly surprised by how cool this pillow slept. The pinhole design does the job of keeping you cool as advertised, all sleeper gave this pillow high marks for sleeping cool.


Overall this is an outstanding high quality pillow in all areas. The pillow scored high in comfort, support, alignment and coolness.

Even with the high marks the only issue that I have is there is not a free trial period or free returns.

No that doesn’t take away from the fact this is a great pillow, it just means if you buy it and you are one of the few who doesn’t like it then you are stuck.

Please check current return policies before ordering products online.


  • 100% Talalay Latex
  • 100% certified organic cotton cover
  • Great for allergy sufferers
  • Back, Side, & Stomach Sleepers
  • Ventilated pillow - sleeps cool
  • Free Returns



  • No free trial or free returns offered - check current policy before ordering

What to look for in a pillow buying advice:

You can see by the questions asked what to look for in a pillow is guides you to the right pillow.

However, pillows are like cars and you need to sleep test them before you buy, just like test driving a car.

This pillow offers not free trial or free returns, it did score great in testing, but want to point out to our readers this information before you order.

How To Choose A Pillow That’s Perfect – Choose The Lincove:

What to look for in a pillow buying advice:

You can see by the questions asked what to look for in a pillow is guides you to the right pillow.

However, pillows are like cars and you need to sleep test them before you buy, just like test driving a car.

This pillow offers not free trial or free returns, it did score great in testing, but want to point out to our readers this information before you order.

This is the best down pillow that you can buy and if you ever sleep on one you will not want to give this up.

Let’s start by listing Lincove’s advertised features first then we will dig into our expert review of this pillow that best answers the question what to look for in a pillow.

Advertised Features:

  • Filled to the seams with an impressive 800 fill power Goose Down for a luxurious cloud-like sleeping experience!
  • 600 Thread Count 100% Sateen Cotton Shell
  • Hypoallergenic shell is OEKO-TEX certified, RDS certified, and 100% ethically sourced down from geese that have not been subjected to any unnecessary harm!
  • Beautifully packaged for gifting
  • Return policy – Refund or exchange within 30 days of purchase in the unlikely event that you are not satisfied.
  • Our Expert Review:


This pillow feel like you are you sleeping on a soft cloud. There is nothing like the feeling of laying your head on a fine goose down pillow.

These pillows comes in soft, medium, and firm selection giving you the chance to get the pillow that fits your wants and needs.

Also available in standard, queen and king sizes makes this a perfect pillow to customize to your preference.

Its no doubt the how to choose a perfect pillow quiz led you to this high quality pillow.

Sleeps Cools:

This pillow works for hot and cool sleepers alike and received the highest marks from our sleep subjects who test the Lincove.

About Lincove:

We know they stand behind their products with this awesome 30-day guarantee, but let’s look in a little deeper.

The Lincove Company follow the guidelines of “RDS – responsible down standard”.

This ensures that the down they use doesn’t come from animals that had been subjected to any unnecessary harm, force fed, or live plucking.

The RDS provides traceability of the supply chain raw materials which aids in the validation of the down products used in the manufacturing process from the farm to the finished product.

Comfort & Support:

This pillow provides great support and spine alignment in all sleeping positions.

Our sleep subjects where impressed with stomach, back and side sleeping position.

Being able to order soft, medium or firm in the pillow allows you to customize to get the support that you need.


  • This is real down (not feathers)
  • 600 thread count cotton cove
  • 800 fill power (highest quality for down
  • Provides unparalleled support for head & neck support
  • Standard, Queen & Kings sizes
  • Pick your preference (Soft, Medium or Firm)
  • RDS certified (responsible down standard)
  • 100% Satisfaction Guarantee - A no risk purchase!

Buying Advice On How To Choose A Pillow:

These are true luxury pillows and you will not be disappointed or have buyers remorse once you lay your head on this cloud like pillow.

You spend one-third of your life sleeping and these pillows will last for years. So take the opportunity to treat yourself to the best night’s sleep ever.

Remember this is a 30-day risk free trial.

Royal Down Pillow:

During a trip I got my first introduction to the Royal Down Pillow.

This is one of the best values in quality down pillows and comes in a set of two as a real bonus.

There is a lot to love about the Royal Down Pillow so let’s move forward with this review on how to choose a pillow that’s perfect.

Let’s review the Royal’s advertised features before we dig into our expert reviews.

Advertised Features:

  • 100% Cotton
  • Luxury Down Pillows, 500 TC Cotton Cover, Hotel White Down Pillows
  • 750 Fill Power and 58 oz fill, White Down Pillows, firm Support Down Pillows
  • SET OF 2 DOWN PILLOWS, Allergy Free. Brand New and Factory Sealed. Edged with double silky piping for a clean finish
  • These Pillows are packed tightly during shipping. Upon receipt, remove them from their packaging, fluff gently, and allow several hours to recover their full loft.
  • King Size Down Pillows 20 x 36 Inches. Dry Clean Only

Our Expert Review:

This is one of the best value in the world of down pillows. These pillow are 750 fill and come in soft, medium, firm and extra firm choices, along with the three sizes of standard, queen and kings sizes.

These pillows are great for allergy sufferers and these pillows can be dry cleaned as well.

Sleeps Cool:

Down pillows are great for sleeping cool for hot sleepers, but you cool sleeping people don’t fear these pillows will work great for you as well.

Comfort & Support:

Having the luxury to choose what firmness level you desire allows you to customize the comfort level base on your needs.

When thinking how to choose a pillow these fact make is easy to see these pillows are extremely comfortable and provides the feeling of laying your head on a cloud.


  • 500 thread count
  • 100% down
  • 10% small feather, 90% down ratio
  • 35 oz. fill
  • 750 fill power

Buying Advice On What Pillow Should I Buy:

If you are looking for a quality down pillow for you and partner then this is one of the best deals out there.

If you only need one pillow they also offer them in single packs, just a price break for buying two.

These also make great wedding or anniversary gifts.

Bedgear Storm 3.0

The Bedgear Storm 3.0 is a very unique pillow that is back full of features that makes this pillow one that you should consider on your journey to asking how to choose a pillow that perfect for me.

Let’s take a closer look at this pillow and examine why this is a great choice for all sleeping positions

First, let’s review the advertised features of this pillow before moving into the our expert reviews on this Bedgear Storm 3.o pillow.

Advertise Features:

  • The dual-chamber pillow allows one side to be extra cushy and other side to be slightly firmer.
  • Storm’s 3. 0 cool to touch Ver-Tex fabric and patented Air-X airflow technology keeping you cool through the night.
  • Has four different fit sizes depending on your preferred sleeping position.
  • Breathable mesh and all four sides to ensure continuous air flow.
  • Offers great support and alignment in all sleeping positions.
  • BEDGEAR’s Ver-Tex fabric draws heat away from your head, neck and shoulders — helping your body to naturally regulate its core temperature, eliminate any tossing and keep you solidly asleep.
  • Storm’s removable, washable cover make keeping this pillow clean and fresh great for allergy sufferers

Our Expert Review:

There is plenty to love about this quality pillow, but I feel the biggest selling point to this pillow is the flexibility it offers is the selection of pillow heights when ordering.

This allows the sleeper to customize their sleeping experience to their exact match, versus just getting close as in selection a regular pillow that offers soft, medium and firm.


If you are a hot sleeper then you will be impressed with the cooling technology that this pillow has to offer. When we talk about how to choose a pillow, the question “are you a hot sleeper?” is always close to the top of the list.

This pillow with it’s mesh features really provides the best air flow that a pillow can have providing you with the coolest night sleep.

If you are not a hot sleeper fear not this pillow doesn’t freeze you out so it’s not just for hot sleepers.


This Bedgear 3.0 Storm pillow offers great support and alignment in all sleeping positions.

With the selection of pillow heights it offers you can customize your pillow when ordering.

Our sleep subjects gave it high marks in all sleeping positions making this pillow a top choice in “how to choose a pillow” top picks.

Risk Free:

If you have read any of my articles you know this is major area that I focus on for our readers.

You must be able to try a pillow risk free for at least a couple of weeks to see if it is going to meet your needs.

At the time of this writing free returns were being offered which makes this a risk free opportunity.

We always want to find solutions for our readers that are risk free and that is why free returns are a major factor in “how to choose a pillow”.


  • Different height pillows available
  • Cooling technology is the best
  • Works great for all sleeping position
  • Washable cover - great for allergy sufferers
  • High quality pillow
  • Comfortable yet supportive
  • Free returns


  • Expensive Pillow - But well worth it

Buying Advice For The Bedgear:

This is a premium pillow and that is reflected in the price, however it is a luxury pillow and well worth the price.

You spend one third of your sleeping and you should invest in your health and buy a great pillow as your pillow could be impacting your health.[2]

Remember this is a risk free opportunity so it’s an easy decision to try this out for yourself and finally get the best night’s sleep you deserve.

Xtreme Comforts Pillow:

This Extreme Comfort’s pillow was an easy choice to add to our list of top pillow on this “how to choose a pillow” article.

It has some great features and offers great quality for it’s price range and considered a value and easy on the budget.

Let’s start first by reviewing the list of advertised features this pillow has to offer before we dig into our expert review.

With all this information and data you will be able to answer the question what kind of pillow do I need.

Advertised Features:

  • Adjustable thickness (great feature)
  • Certipur-us certified & GreenGuard Gold ceUltra deluxe premium quality shredded memory foam will not become lumpy or go flat.rtified foam
  • Great for all sleeping positions
  • Micro-vented kool-flow technology bamboo cover is soft as a cloud & provides superior air circulation and breathability while regulating temperature to keep the pillow surface cool for the best sleep ever!
  • Hypoallergenic – machine washable – great for allergy sufferers

Our Expert Reviews:

By now you are starting to understand the criteria that goes into answering the question what pillow is best for me?

Only by answering this key questions we present in this article will you be able to determine how to find the right pillow.

Key Features We Loved About This Pillow:

The best pillow for me approach sometimes starts with how much are you going to budget to spend.

The price is a key feature of this pillow and one that make a case why this is the best pillow for me.

First, it’s a good pillow that offers good support and alignment of the spine while you sleep.

Secondly, and this is an extremely important feature for most of us, is this pillow does a good job at keeping you cool at night.

This is not the most important feature to all sleeper, however there are a large majority of us who need to stay cooler at night in order to sleep.

Lastly, overall this is not the best pillow on this list but is does offer some great features for the price that makes it an obvious choice on how to choose a pillow that perfect for me list.

Offering proof that you don’t always have to spend the money to get top dollar to enjoy the best night’s sleep.

Please take a look at all options before deciding the best type of pillow for you.


  • Adjustable fill - easy access with zipper
  • Cooling technology is good
  • Works good for all sleeping positions
  • Hypoallergenic - Washable cover - good for allergy sufferers
  • Good quality pillow
  • Great budget pick pillow
  • Free returns



  • Not the best pillow on this list - budget pick

Buying Advice on how to choose the right pillow:

When giving people advice on how to select a pillow we always recommend answering the questions above and narrowing down your choices quickly.

By VJ Pillows doing the leg work this gives you the top selections based on your wants and needs.

As for this pillow this company offers free returns which is why I recommend you give this a try as this is a risk free opportunity to see if this is the right pillow for me.

Pacific Coast Down Pillow:

The first thing I noticed when laying my head down on this pillow was the quality feel and true comfort feeling of this down pillow.

This is one of the best deals for your money when it comes to buying a down pillow and why we called this out as our budget friendly pick.

This budget friendly pick is packed full of quality features and you will be surprised at the quality comfort this pillow.

Let’s begin by looking at the Pacific Coast Down Pillow advertised features and then see how they stack up to our expert review.

Advertised Features:

  • 300 Thread Count
  • Great for Stomach & Back Sleepers.
  • FABRIC: 300 thread count, 100% cotton with AllerRest FabricBarrier Weave – Specially woven to prevent down & feathers from sneaking out.
  • Pillow-in-a-pillow design, make this pillow truly unique
  • 550 fill power Pacific Coast down, Pacific Coast Eurofeathers, Hyperclean – Dust, dirt and allergens have been removed
  • DIMENSION: Standard – 20″ x 26″

Feel & Comfort:

This is a very good pillow for the money and has a luxury feel when you lay your head down on the pillow and you will see how this pillow made the how to choose a pillow that’s perfect for me list.

We did find this pillow best for back and stomach sleepers. Some of our sleep subjects were okay with the feel for side sleepers while others said it was lack some support.

I think the issue with the pillow is the firmness is set and you can’t order another firmness which is really the only complaint I have on this pillow.


Most down pillows sleep cool as air flows through them nicely. This pillow is no different and slept cool through the night. All our test subjects indicated the high scores on keeping cool.


  • 300 thread count
  • 550 fill power
  • Our Budget Friendly Pick
  • Has dust mite protection
  • The core is down feather
  • Free Returns


  • Does not allow you to select firmness level when ordering

Buying Advice On Choosing The Right Pillow:

Quality down pillows offer you the best nights sleep.  They feel great and give you a sense of comfort the very moment you head hits the pillow. For an entry level pillow this is the right pick you you are on a budget.

If you have the extra cash take a look at the Lincove as it is the best pillow around.

Pacific Coast offers free returns so you are protected to give this pillow try.

Coop Home Goods:

Coop Home Goods make the comment about if you are a hot sleeper you don’t have to look any further to find the perfect pillow.

Spoiler alert for this review, they are right this is an excellent pillow and lives up to their advertising claims.

We are going to dig down deep on give this pillow the expert review it deserves.

We are going to take a quick look at the Coop Home Goods advertised features for this cool pillow.

Advertised Features:

  • LOOK NO FURTHER, HOT SLEEPERS – Your search for the perfect adjustable pillow has come to an end. The Eden features our soft, gel-infused memory foam & microfiber fill blend for a cooler sleep experience and a gusseted design for edge-to-edge support.
  • FULLY ADJUSTABLE, YOU ARE IN CONTROL – Experiencing pain, snoring or tossing and turning are all signs of sleeping wrong. Our unique adjustable design allows you to access the memory foam fill, which you can add or take off to suit your size, shape or sleep position. SLEEP RIGHT!
  • CertiPUR-US and GREENGUARD Gold certified. Vegan & Cruelty Free – no animals were harmed in the making of this awesome pillow.
  • The case is made with proprietary Lulltra fabric, a blend of bamboo-derived viscose rayon and polyester that provides breathability and softness.
  • Hypoallergenic materials
  • A bonus ½ lb bag of fill is included with your order if you need a higher loft.
  • YOUR BEST SLEEP EVER, GUARANTEED – You can now purchase with confidence. If you don’t fall in love within 100 nights (although we’re sure you will), contact us directly to return the pillow for a full refund, no questions asked. Each Coop Home Goods Eden Pillow also comes with a 5-year warranty. MADE IN USA.


I can tell you first hand as well as all of our sleep subjects said this pillow does live up to their claim of keeping you cool, outstanding job Coop Home Goods.

It is a pleasure to see companies this good when we are asking the question how to choose a pillow that’s perfect for me, well it’s easy when you are getting it from Coop Home Goods.

Support & Comfort:

During testing we all found ourselves tweaking the fill of this pillow since it is adjustable and they even send bonus material if you need the pillow more firm.

I surveyed all of our sleep subjects and found a wide range of firmness levels through out our group.

Within a couple of nights we all had our pillows dialed in and was sleeping great.

We had pillows ranging from very think to supper plump. This really show the importance of being able to make adjustments as most of us couldn’t have bought and off the shelf pillow and got these good of results.


This is a high quality pillow and the workmanship stands out from the minute you pull this out of the box.

No Risk Trial:

Hands down this is probably one of the best trial period, free returns and warranty I have seen on any pillow.

Coop Home Goods gives you a 100 night trial with a full refund anytime during that time frame no questions asked.

They also offer free returns and a 5-year warranty. Sounds like a company that is very sure of their products.


  • Adjustable fill - This is awesome!!
  • Best cooling shredded foam pillow out there
  • Hypoallergenic design
  • 100 night trial - money back guaranteed
  • Free Returns

Buying advice on how to find the best pillow.

If you are looking for a great shredded memory foam pillow look no further you have found it and your quest is over.

Coop Home Goods are so sure of their products they offer a 100 night trial money back guarantee. This is a not risk no brainer decision. What are you waiting for pull out that plastic from you walled and give this pillow a try.

Sleep Artisan Full Body Pillow:

Sleep Artisan’s full body pillow is a great pillow for side sleepers. It is pack full of quality features that makes this pillow a must have.

We have put this pillow through the ringer and will give you a full detailed review on what we loved.

We will first cover the advertised features that Sleep Artisan display for their full body pillow before going into our expert reviews.

Advertised Features:

  • Full Body Pillow is popular with side sleepers
  • Adjustable natural latex pillow because each person has unique needs when it comes to the height of their pillow, we send it to you with a high loft so you can simply unzip and remove enough fill to make it perfect for you
  • Proprietary blend of cross cut Talalay Latex and Poly Silk Fiber is inherently hypoallergenic
  • Okeo Tex 100 Certified natural latex which is inhospitable to bed bugs, dust mites and micro organisms – great for allergy sufferers
  • MULTI USE; pregnancy body pillow, hugging pillow, long pillows for side sleepers
  • SATISFACTION GUARANTEE; Our bed pillows come with a hassle free 30 day satisfaction guarantee and a 3 year warranty.

Side Sleepers:

All our side sleeping subjects were blown away by the comfort of this full body pillow.

This offers a great experience for side sleepers with soft and comfortable feel.


This pillow slept cool for all of our sleep subjects and delivered a very peaceful sleep with no tossing or turning looking for cool spots.


This pillow is made of high quality Talalay Latex and is absolutely great for allergy sufferers.

Free Returns:

Sleep Artisan offers a 30 day satisfaction guarantee and a 3-year warranty. This is a first class company that knows how to take care of their customers.


  • Adjustable fill - This is awesome!!
  • Best body pillow we have tested
  • Hypoallergenic design
  • Talalay Latex - High quality materials
  • 30 day money back guaranteed / 3-year warranty
  • Free Returns

How To Choose A Pillow Buying Advice:

Well as you can see Sleep Artisan is a top notch company that stands behind their product.

Which is easy to do as they make a high quality pillow out of Talalay Latex.

With the 30 days money back guarantee and free returns what are you waiting for? Give this pillow a test drive.


Here is a list of questions we have received from our readers over time and we like to post them as well as our answers.

How To Choose A Pillow That Right For Me?

Alright seeing this is the topic for this article I will not repeat myself entirely.

I will give you a summary and if you want more details please read the article above and take our short quiz (we don’t ask for contact information)

To guide you on how to choose a pillow we must ask you three questions to get you a selection of pillow to choose from.

This narrows the field down from hundreds to just a few with summary tables and full reviews which ever you like to answer the question how to choose a pillow that’s right for me.

What Kind Of Pillow Do I Need?

I love answering this question and this is why I spend my time writing about pillows.  I am passionate about getting people the right sleep as I have spend 20 years learning about this subject.

What kind of pillow do I need is the pillow that gives you the best night sleep possible.

Use the reviews above to narrow down your choices then try one that offer free return or free trial period to sleep test the pillow without risk.

This and only this is the best way to find that right pillow for you.

How To Pick A Pillow That Won’t Disappoint Me?

The only way to avoid getting a pillow that disappoints you is to buy one that doesn’t offer free returns or a free trail period.

If you follow our advice and only buy a pillow from a company that offers either free return or trial period you will be safe.

The only thing you will lose is the time to try it and that should disappoint you if you look at it this way.

If you try a pillow and it doesn’t work for you take those learning and use it to pick the next pillow to try.

How to find the right pillow?

This question on how to find the right pillow is very similar to some of the other questions.

It will take some research on your part, and you were smart to come here.

We do most of the leg work and present you with summaries.  You get to choose from a narrowed down list saving you time and effort.

So discovering how to find the right pillow for you is very easy, just take our how to choose the right pillow quiz above.

Which Pillow Is Best For Me Is Often Asked.

The best pillow for you will be the pillow that provides you with the best night’s sleep.

This is judged by how do you feel when you wake up in the morning.

Do you feel rested and alert and ready to take on the world.

When you trial a pillow and you wake up feeling that way then you have answer which pillow is best for me.

But seriously just take our which pillow is best for me quiz above and we can save you the time and leg work.

How To Choose My Pillow?

I love the way this question is worded, take a close look do you see the key word here?

How to choose my pillow focuses on the word “my” indicating this is a process for an individual to find the right pillow.

That is why we have the how to choose the right pillow for me quiz above.

It help you find the best pillow for you.

What are the benefits of choosing the right pillow?

The biggest benefit you will receive is a great night sleep.  Waking up feeling rest and refreshed can make a big difference in your day.

Take the time and invest in you for a change, you spend one-third of your life sleeping.

That much time invested in one activity you should have the proper equipment to do it correctly.

That means the proper pillow, blankets, bedding, and mattresses.

But, don’t stop there there are other areas that can affect your sleep as well and here is some of that home spun wisdom on sleep.

Why Is The Type Of Material Important When Asking How To Choose A Pillow?

Another great question by one of readers.  To some the type of material is unimportant.

But, to others who may suffer from allergies then the type of material can become very important.

Some of us are trying to lead a more organic life style and want to know what materials the pillow are made of especially the cover of the pillow which touches are faces.

Even the fill material of the pillow is important to know because you can’t see what’s inside.

Why Do You Talk About Hot Sleeper When Asking How To Choose A Pillow?

Temperature is an important factor in getting the proper sleep.

If you are a hot sleeper and always tossing and turning because of the heat then the wrong pillow good be adding to your misery.

Some pillows sleep hotter than others and that is why it is a critical factor when asking the question which pillow is right for me?

Also you may want to look at house and ask why is my room so hot?  As room temperature can affect the quality of sleep.[3]

How To Choose A Pillow For Sleeping?

The best way to decide on how to choose a pillow for sleeping is to take the how to choose a pillow quiz at the beginning of this article.

The quiz was designed to direct you to the top choices picked for you based on you answers to our three simple questions.

This way we have done all the leg work for you and narrowed it down to just a few choices.

All you have to do is read the quick table charts if you just want the high level details.

Or, if you are like me and want a full review we provide that as well.

Either way we have you covered and have shorten the amount of time that you need to spend researching and testing products.

We are hear for you our reader and want to shorten your journey in choosing the right pillow for you.

Asking the question how to choose a pillow for sleeping sounds strange to some, because they don’t realize how many different type of pillows there are on the market.

They are pillow for lots of different purposes beside sleeping, such watching TV or even reading, playing games, or just lounging around.

How To Choose A Pillow For Travel?

We have you covered on that topic as well, please check out this article on travel pillows.

Robert Frontier

Robert Frontier

Getting quality sleep is important to people of all ages and is just one of many areas of our health we need to be maintaining. When I was younger, I didn’t understand that my health was my greatest asset and took it for granted. I have spent the last twenty years of my life in the pursuit of a healthier life style. I am a parent, grandparent, author, and entrepreneur. My desire is for you and your family to get the best possible sleep and that starts with quality sleep products. Welcome to VJ Pillow.


↑1 Yu, E. (2018, October 4). What sleep positions are best for your back? Retrieved March 22, 2021, from Wexner Medical Center: 

↑2 Harvard Health Letter. (2021, February 15). Is your pillow hurting your health. Retrieved March 12, 2021, from Harvard Health Publishing:

↑3 Michelle Drerup, P. (2018, Novemeber 8). What Is the Ideal Sleeping Temperature for My Bedroom? Retrieved March 3, 2021, from Cleveland Clinic: 

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